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Skin Flooding, Everything You Need to Know

Skin Flooding
What is Skin Flooding?

What Exactly Is Skin Flooding?

To be clear, skin flooding is not a new procedure; doctors and aestheticians have been using it for years; nonetheless, the moisturising hack has been adopted by skincare fans on social media and dubbed skin flooding. But what exactly does this latest skincare phrase mean?

The term implies that you’ll ‘flood’ dry skin with layer upon layer of targeted skincare components to thoroughly restore moisture and keep skin perfectly hydrated.

What Is the Purpose of Skin Flooding?

The amount of skincare chemicals we use on our faces each morning has increased dramatically in recent years. While many work well to help us accomplish our skin goals, people’s increased interest in the advantages of specific compounds has led to a little over-enthusiasm with things like acids and retinoids, leaving them with dry, tight, itchy, flaky, or inflammatory skin.

Furthermore, factors such as whether or not you have turned on the central heating, as well as hormonal changes, can cause dry, unpleasant skin. Thus skin flooding, the soothing, hyper-hydrating remedy to dry skin, comes in handy.

What Is the Process of Skin Flooding?

It’s actually rather straightforward and not all that different from how many of us have been stacking our skincare for years. The difference is that in order to properly get the moisturising advantages of skin flooding, you must be careful about what you apply and how you layer it.

The premise is that layering water-based skincare products will add more moisture to the skin since they will penetrate deeper and provide longer-lasting hydration. Another important aspect to remember when it comes to successful skin flooding is to apply each product while the face is still damp from the previous one. Why? Because water draws additional moisture, keeping your face moist during the procedure promotes increased moisture retention. Smart.

How Does a Skin Flooding Routine Appear?

Skin flooding has four distinct stages. Cleansing, spray, serum, and moisturiser are all recommended. OMG this is already my routine. Boom.

To begin, wash your face gently; avoid any acids or abrasive components to maintain the skin barrier, as a damaged skin barrier can lead to dry, dehydrated skin. Following that, spritz a face mist such as my fav La Roche-Posay Thermal Spring Water; this step is sometimes neglected in conventional skincare routines, but it’s employed here to offer an extra layer of moisture.

Then it’s serum time. Select a humectant-rich water-based recipe (hydrating ingredients). Dermatologists favour hyaluronic acid and niacinamide because they aid to attract moisture to the skin. I am currently using Elizabeth Arden Ceramide range of capsules. The best thing about them is that you can pick and choose your specific components for any given time or day which allows for circulating.

I currently use the Ceramide capsule with the Vitamin C capsule on top in the AM, then the same Ceramide capsule along with Hyaluronic Acid acid on top.

Then, you’ll want to lock in all that hydration with a rich moisturiser, preferably one with a somewhat thicker consistency than you’re used to, to form a protective barrier and lock in all the moisture you’ve applied. For me this means one of the following: La Roche Posay Hydreane Riche Moisturiser,  Cetaphil Rich Night Cream or Weleda Skin Food Moisturiser for Dry Skin. Here comes dewy, moisturised skin.

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I foundered Donc Voilà Quoi while living in Tours, France in 2015 when I fell in love with the phrase! I have a longstanding love of language and words are my superpower. When I'm not talking or writing, you'll find me out and about in nature, watching a classic whodunit or cooking up a storm. For press enquiries, please email me on

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